This epic three-and-a-half minute advertising campaign was launched on the American ABC, NBC and CBS channels early March for the 165th anniversary of Cartier. The film was created by Marcel, an ad agency part of the Publicis Group. It chronicles the jeweller’s history and style by following ‘La Panthére’- the symbol of Cartier – on a round-the-world journey.
- uses footage of a real animal in order to avoid looking like a commercial for a video game
- live-action was shot in Italy, France, Spain and Belgium in two weeks, even though the locations in the story-line are Russia, China and India
- required 5 months of postproduction the and cost $5.3 million to produce